The vast majority of athletic footwear companies focus their research and development efforts on shock absorption and cushioning. While this is clearly important in the manufacture of athletic footwear, it does little to help increase the vertical leap of an athlete. In fact, most technologies in the athletic footwear market are in the heel area of the shoe, though jumping occurs in the forefoot just in front of the ball of the foot through the toes. The forefoot is the most critical part of the basketball shoe for vertical leaping and this is where the Athletic Propulsion Labs™ Load ‘N Launch™ system is located.
The technology itself features a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot. The patent pending Load ‘N Launch device is uniquely designed to capture the maximum amount of energy through the compression caused by exerting pressure on the forefoot and then releasing the energy through the propulsion and liftoff stage to increase vertical leap. The device works in unison with a high-pressure Thermoplastic Urethane shank that extends through the arch of the foot. This serves to help stabilize the foot and efficiently transfer energy created by the athlete toward the area of the basketball shoe that impacts vertical leap.
Oh yeah...these shoes are banned from the NBA.
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